LaserMaxx to open its first laser tag Connecticut site. ‘The goal is to have fun’

Sean Krofssik, The Hartford Courant

Get your handheld blasters ready – laser tag is returning to town.

LaserMaxx which is moving into 3005 Berlin Turnpike – the former site of LaserQuest – which shuttered up in August 2020.

LaserMaxx, a Dutch company, has 360 worldwide locations. Newington will be the sixth location in North America and the fourth in the United States. The other three are in San Carlos and San Jose, California as well as one Spokane, Washington. There are also Canadian locations in the provinces of Ontario and Ottawa.

Any LaserMaxx opening is an exciting time for us,” said Phillip Aldis is the CEO of LaserMaxx North America.

“I worked with LaserQuest for 20 years and it was devastating for us to all lose our jobs and see a great company disappear so suddenly,” he said. “We let the landlords know our intentions to convert the former LaserQuest building into LaserMaxx.”

Aldis said the many of the LaserMaxx employees at its various locations were previous LaserQuest workers.

LaserMaxx features a multi-level, fog-filled maze, and regulars will notice an improvement in equipment equipment from the LaserQuest days.

“LaserQuest had some technical limitations with the equipment we have the best equipment in the the world,” Aldis said.

Overall, Aldis said LaserMaxx will be a similar experience to LaserQuest, but the new business will will have 15-minute games.

“Our handheld blaster is much lighter and has pin-point accuracy from great distances,” Aldis said. “At LaserQuest you had to zap someone three or four times before it registered.”

LaserQuest is methodically adding one location at a time with Newington being the first location in the Northeast. Aldis said customer service is paramount.

“Like any family entertainment, the goal is to have fun,” Aldis said. “We want to deliver outstanding customer service and have fun experience playing laser tag.”

LaserMaxx signed the lease in late December for the Berlin Turnpike location and the Connecticut location is projected to opening sometime this spring, possibly by the end of February.

About six former LaserQuest employees are expected to return with LaserMaxx when the newest newest location opens.

Newington Town Councilor Matthew Plourd said the town has had a high pace of development.


Back to top